There are times when the couple will not be able to help each other as they make their choices, and shopping for the wedding dress is usually one of them. Many cultures hold the belief that the groom should not see the dress until the wedding ceremony, so the bride is usually faced with making this decision without him. She will find she has more than enough willing volunteers to help her as she begins her search.
While there could be some brides able to deal with a large group of helpers, others find it overwhelming if they receive too many volunteers. They might envision the day as one where everyone has a different opinion on what to wear, and making the decision will leave someone unhappy. The mother of the bride and the maid of honor are generally there to help her make her selection, and they can be instrumental in keeping all those eager volunteers out of the shopping.